At Ente, we've been open about our code, design, and culture.
Starting now, we will be open about our business metrics as well. You can find the numbers that matter @ ente.com/open
We are proud of these numbers, and are grateful to have reached this far with customer love alone. We are financially independent, and can play the long game and place contrarian bets, like this one.
Why we're opening our books
Openness is a core value at Ente.
You have full access to our source code, and guides on building and running every piece of our software. If you like design more than code, you're welcome to watch us paint our pixels. And if you just want to hang out, we're up for a chat and happy to answer your questions — even the difficult ones.
The one thing you couldn't see was how well Ente is doing as a business. Now you can.
We’re building a company that can span multiple generations, and we think such a company is best built on a foundation of trust and transparency.
What it costs us
This wasn’t an easy call, because there are downsides.
Ente is not reliant on venture capital, so we do not have to grow at all costs. The risk is that a public decline could worry customers, and that worry could snowball. But we have faith in our ability to persevere.
My friends whom I pitched this to were more concerned that competitors would have free access to our data, which they could leverage against us. They might be right, but at Ente, we’ve never operated from a place of fear.
What's next
ente.com/open will showcase our recurring revenue, count of paid customers, count of registered users, and more. These numbers will automatically update at the start of every month.
These are early days, and we've a long road ahead. There may be ebbs, but Ente will flow.
Thank you for supporting us!